The Demographics Tab Page contains several data fields that are used for marketing or demographics purposes. These fields include the department that the contact is assigned to, the source from which the contact was obtained, the method in which the contact was received, and the contact birth date. The Demographics tab page also contains several flags (AR, AP, Purch, Mkt To, IT Contact) that identify the function that the contact performs at the customer company.
Many of the fields displayed in the Demographics Tab Page support optional Gencode validation. Gencode validation allows you to define and control the information that is entered into fields to ensure that required fields are loaded with valid information.